INSIGHT, EASY !

Fast, cost-effective creative evaluation

Why is LinkNow

Creative evaluation solution that draws on Millward Brown’s validated framework of ad performance.

To use consistent norm with MillwardBrown’s norm database.

LinkNow estimates how well an ad will perform in market to reduce wasted production and media so maximizes ROI media so maximizes ROI.

To support your communication strategy by fast result delivery.

With internet technology, LinkNow costs smaller budget.

User-friendly design and report interface.

LinkNow will tell you if your ad is strong enough to run

  • Engagement

    · Likeability· Active involvement· Branding

  • Brand Associations

    · Communication check

  • Brand Predisposition

    · Persuasion· Brand difference· Brand affinity

  • Plus an open-ended question helps understanding of what drives the scores

When to use LinkNow

When an indication of ad performance is enough

To check that a previously tested ad is strong enough to run

To choose which ad to run from a selection

When there is no opportunity to optimize creative before it runs

To check that an ad developed and researched in another country is Strong enough to run

To check that cut-downs and other edits are strong enough to run

When there is no need for detailed diagnosis

When time and budget are critical

To understand strength of competitive ads

Please contact Millward Brown if you have any question.

Lucy Yu

Email:
Lucy.yu@millwardbrown.com
Tel: +86 (021) 2287 0198

Jenny Ma

Email:
jenny.ma@millwardbrown.com
Tel: +86 (010) 5857 9158

(+86 010) 86468308-801

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